Rolex Authorized Dealer (photo: Rolex)

When considering a new Rolex wristwatch purchase, it is important to choose a reputable Rolex Authorized Dealer (AD). Only official retailers should sell and service Rolex timepieces. Although there is a large secondary market for used and vintage models, new models should be purchased at these locations.

A new Rolex comes with a warranty card in a leather sleeve, a red Chronometer hang tag, a warranty service booklet and dive watches come with a metal hook as well. If you are buying a new Rolex and are missing any of these items, you should find out why before completing the purchase.

Many compare the papers that come with Rolex wristwatches to the papers that certify an original work of art. The original paperwork provides provenance and makes a stronger argument for the authenticity of an item than one without papers. However, just because a vintage or secondhand Rolex does not come with the original papers does not mean it isn't real. It just means that you have to rely on the trustworthiness of the establishment that is selling the watch to you on the secondary market.

Generally speaking, the best way to ensure that the new Rolex you are purchasing is in fact new and authentic is to visit an Authorized Dealer. Rolex offers a store locator on their site that lets you know the closest AD to you.

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