Rolex watches have been around for over a hundred years but there are a few things about the watchmaker that most people probably don't know. From the materials they use for their timepieces to their achievements in the luxury watch industry, Rolex follows a unique business model that was set in place by founder Hans Wilsdorf in the early 20th century. This has allowed them to remain at the top of their game for over a century with no signs of slowing down in the future.   

Rolex Makes Their Own Gold

Rolex Gold Foundry (photo: Rolex/Jean-Daniel Meyer)

One of the most interesting aspects of Rolex's wristwatch production is that they make their own gold. Rolex has a foundry in their Plan-les-Ouates site in Geneva, Switzerland, where they create gold alloys. Most notably, Rolex patented the composition of their Everose gold alloy in 2005. This falls in line with their vertically integrated business model, allowing them to control the materials that they rely on to produce their watch cases and bracelets. The watchmaker also produces their own 904L stainless steel alloy.  

The Rolex Deepsea Challenge Experimental Dive Watch Was Created in 4 Weeks

Rolex is Not a Public Company

Rolex Founder Hans Wilsdorf (photo: Rolex)

Hans Wilsdorf and his wife May never had children, putting into question what would happen to his company upon his death. When May passed away in 1944, Wilsdorf created the Hans Wilsdorf Foundation. He stipulated that, upon his death, the company would be controlled by the foundation and never become a public company. To this day, Rolex is under the control of the foundation and does not have to disclose their financial information to the public.

Rolex Watches Have a Certified Precision of -2/+2 Seconds Per Day

Rolex Superlative Chronometer Certification (photo: Rolex)

The Swiss Official Chronometer Testing Institute (or COSC) certifies that mechanical watch movements submitted to them are precise within up to -4/+6 seconds a day. In addition to this certification, Rolex timepieces receive an in-house certification known as the Superlative Chronometer Certification that certifies their precision up to -2/+2 seconds per day. For more information on how their watches receive the green seal shown above, click here.

Hans Wilsdorf Founded Tudor Watch Company in 1946

Tudor Watch Company Founded in 1946 by Hans Wilsdorf

Hans Wilsdorf founded the Tudor Watch Company in 1946 to offer timepieces that boast the quality of a Rolex at a more moderate price. The company is still producing reliable, precise mechanical watches with varied model configurations like the popular Black Bay Bronze. The Tudor name is an homage to the Tudor dynasty of England and the original company logo was the Tudor Rose.  

Rolex is the Most Reputable Company in the World

2016 RepTrak Ranking

The Reputation Institute placed Rolex at the top of their 2016 Global RepTrak 100 List, the largest global reputation study that ranks companies based on several metrics and across all geographic locations. Rolex beat out companies like Disney and Google due to receiving high ratings for their products and services. For more information on the metrics and ranking, click here.  

Rolex Created the First Waterproof Wristwatch

Rolex Oyster Case (photo: Rolex)