Known as the presidents' watch, the Rolex Day-Date (Reference # 228238) is a symbol of success that transcends time and place. Introduced in the 1950s, this model is only available in precious metals and represents the ultimate in prestige and status. The yellow gold configuration, shown below on Justin Timberlake, is met with both reverence and resistance by fans of the brand. However, even though yellow gold has fallen out of favor with some over past decade, they Day-Date model is still a favorite of the superstars of sports, music and fashion. 

Justin Timberlake Wearing a Gold Rolex Day-Date (photo: GQ)

Aside from Justin Timberlake, who wore the gold Day-Date above in his video for Can't Stop the Feeling! earlier this year, there are many celebrities who have been spotted wearing this reference in the past few years. Hollywood power couple Jennifer Aniston and Justin Theroux have both been photographed wearing gold Day-Dates. Victoria Beckham, Kim Kardashian and Nicki Minaj have also been seen sporting this configuration, proving that the wristwatch model is equally suitable for women's wrists. LeBron James, shown in the photo below, sported a Day-Date II while taking part in the parade in Cleveland after the Cavaliers took home the NBA championship earlier this year.

Lebron James at Cleveland Cavaliers Championship Parade (photo: foxsports.com)

The Day-Date model was the first to feature the President bracelet and an arc-shaped window displaying the day at 12 o'clock. A superlative chronometer, the 40mm version features a 3255 self-winding mechanical movement manufactured by Rolex in-house with a power reserve of 70 hours. It features a fluted bezel and the scratch-resisant sapphire crystal features a Cyclops magnifying lens over the date aperture at 3 o'clock. This model is also available with a 36mm case and a leather strap. The 40mm yellow gold configuration in the photo below (Reference # 228238) retails for 33,200 Swiss francs or approximately $33,459 US. 

Yellow gold watches are not for everyone. I explore this topic in my previous post: Are Yellow Gold Rolex Watches Gaudy? To watch Justin Timberlake's music video for Can't Stop the Feeling! click here. For more information on the Rolex Day-Date, visit rolex.com. 

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