Rolex Day-Date 36 worn by Tennis Legend Björn Borg (photo: Rolex)

Rolex is the maker of many iconic watches, but none with the legacy of the Day-Date. It is a model steeped in history, having been worn by many successful men, including US Presidents and legendary athletes like Björn Borg. The Ice Man was featured in Rolex’s latest installment of Every Rolex Tells a Story. His model of choice is the 36mm Day-Date in yellow gold with green dial on black leather shown in the photo.

This is the most traditional size for the model, much smaller than today’s popular 40mm model. The original Day-Date introduced the President bracelet in 1956. However, the leather strap configuration is more tied to wristwatch models of that era. The combination of green and yellow gold is a nod to the watchmaker’s corporate colors. An aperture at 12 o’clock displays the day of the week spelled out completely, a design element that also originated on this iconic model.

2017 Yellow Gold Rolex Day-Date 36 (Reference #118138)

The 2017 Rolex Day-Date 36 (Reference #118138) is available in yellow gold with a green dial and either the cognac leather strap shown above or a green leather strap.

2017 Everose Gold Rolex Day-Date 36 (Reference #118135)